WORK WITH AMAL
With more than 20 years’ experience as a writer across disciplines, Amal Awad is well-versed in the many ways we tell stories. She also understands the importance of finding and honing your voice as a storyteller.
Whether it’s a novel or memoir, a short film or a feature, Amal is available to offer clear, incisive editorial guidance for creatives who want their work, and their voice, to land with confidence.
Amal works with authors, screenwriters, producers, actors, and other creatives, offering a combination of craft expertise, industry awareness, and practical guidance.
To find out more about how Amal can help you bring your work to fruition, send her an enquiry and indicate which of the following services you are interested in:
MENTORING & PROFESSIONAL DEVELOPMENT
Amal offers one-on-one mentoring for individuals looking to develop their ideas, strengthen their work, navigate their career or take the next step professionally. Drawing on her experience across publishing and media, as well as film and television, Amal provides thoughtful guidance, constructive feedback and practical support tailored to where you are and where you want to go.
Mentoring can be shaped around your individual goals: whether you’re developing a new project, considering a career move, looking to build your profile, or simply seeking an experienced sounding board as you navigate the next stage.
Mentoring will include:
- One-on-one mentoring sessions
- Standalone ‘breakthrough’ session to address creative blocks
- Guidance on career and professional development
- Support developing ideas, projects or creative work
- Constructive feedback and an experienced outside perspective
- Advice on navigating the media, publishing and communications landscape
- Help identifying opportunities, challenges and practical next steps
- A confidential space to think through decisions and build confidence
MANUSCRIPT / SCREENPLAY DEVELOPMENT
Amal also offers development and editing services for those looking for guidance at specific stages of the project. Get thoughtful, expert feedback on your draft work with a detailed assessment that looks at both what’s working and where the work can be strengthened. Amal will provide thorough, constructive coverage of your manuscript, highlighting its key strengths and offering clear, practical suggestions to help you take the work to the next level.
For more advanced drafts, Amal can provide expert editing that brings out the strongest version of your writing. Amal will work closely with your draft to refine its clarity, structure, flow and voice, while preserving what makes the work distinctly yours.
The editing process will identify areas that can be strengthened and provide considered, practical revisions to help the work become more compelling, polished and effective.
You’ll receive:
- A thorough, considered assessment or edit of your draft
- Clear feedback on its strengths and opportunities for development
- Practical suggestions to strengthen the work while retaining your voice
- Practical guidance on next steps
- A 45-minute conversation with Amal to discuss the feedback
MEDIA TRAINING
Amal offers practical media training for organisations looking to better understand this fast-moving modern media landscape, not simply as consumers but as businesses and individuals dealing with various outlets. Past clients have included community organisations, universities, schools and theatre groups.
Understand how the media works and learn how to work effectively with it, particularly when you are dealing with culturally-sensitive material and experiences.
The modern media landscape is a rapidly-evolving one, which no longer relies on traditional media to inform. Drawing on extensive journalism experience, Amal demystifies how journalists and newsrooms operate today: what makes a story newsworthy, how editorial decisions are made, what journalists need from sources, and how traditional media now intersects with digital platforms and the 24-hour news cycle.
Training can be tailored to the needs of leadership teams or organisations, with a focus on building practical skills and confidence for engaging with the media.
Training options include:
- Workshops for teams and organisations
- Role-playing to prepare for media engagement
- Personal media training for individuals, executives and spokespeople
- Understanding how modern newsrooms operate and how stories are developed
- Learning what journalists are looking for — and how to communicate effectively with them
- Building confidence when speaking to journalists and navigating media interviews
- Preparing for media opportunities, challenging questions and high-pressure situations
- Developing a clear, compelling message that works across traditional and digital media